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Join our new Countryside Experience Development Programme to help diversify your business.

The EXPERIENCE Development Programmes delivered by Visit Kent and the Kent Downs AONB will provide expert support for businesses, individuals and organisations to develop new off-season Tourism Experiences.

The Visit Kent programme is open to all tourism businesses in Kent, with any type of experience idea and already has over 100 businesses enrolled on the programme with applications needed by 26th February.

Our Kent Downs Countryside Experience Development Programme welcomes applications from rural tourism businesses that live or work in the Kent Downs AONB or along the North Downs Way who want to build experiences based on landscape, wildlife or rural life and culture. So if you'd like to attract more outdoor enthusiasts to your business and/or you have a fabulous sustainable tourism idea then read on and find out more. Hurry, there are limited places and you have until 5th March to send us your application, that's not long...


The Kent Downs Countryside Experience Development Programme

Our new programme is now open for applications and is designed to help existing and budding new rural businesses to develop incredible experiences for visitors to the Kent Downs and North Downs Way. We've set out some of the key requirements and eligibility criteria below.

Apply Now!

Application Information
Application Form

Applications close on the 5th March and you'll know if you've been selected by the 12th March. We can't wait to hear from you!

What's in it for you?

If you become a Kent Downs Countryside Experience you will benefit from;

    • Support through the whole process from various experts.
    • Being part of the Kent Downs Countryside Experience Collection. With the recognition and tourism value of a nationally designated Area of Outstanding Natural Beauty.
    • Opportunities to diversify your business model with support.
    • Free consumer marketing promotion through Kent Downs AONB and National Trails, featuring in targeted seasonal campaigns.
    • Distribution of your product through international and domestic travel trade where appropriate.
    • Connections and networking with cross-sector rural and tourism businesses through the Kent Downs and Visit Kent networks.

    All at no cost to your business.

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Experience Maker Workshops

Expert guidance on how to turn your idea into reality and access to our Experience Maker

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1-2-1 Expert Consultation

Helping you refine your experience and support with any launch or implementation problems you might face along the way.


Product & Market Testing

Market testing of your concept with consumers and travel trade providing valuable data on key audiences, creative and messages that work.

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Marketing support

Using our experience of the market we can support you with content writing, photography, campaign planning and promotion.


Launch & Promotion

Support with taking your experience to market through our marketing and partner channels and the option to be including in project campaigns.


New EXPERIENCE Grant Coming Soon

We're launching a new grant scheme of up to £3k which will be open to businesses that have been accepted on our Countryside Experience Development Programme and need help to fund equipment as part of their new experience.

This is due to launch in March and we'll share more information as it becomes available so please make sure you've registered your interest at the bottom of this page to ensure you get the latest updates.

Countryside Experience Journey Webinar

We held our introductory webinar on the 11th February led by Chris Brant from Unmissable England. He explained more about the programme, what makes a great experience and how you can work with us to turn your idea into a reality.

Don't worry, if you missed it you can watch the video recording on this page or by clicking the button below...

What do we ask for in return?

Please see below a summary of the key criteria we'll be using to select businesses most suitable for the programme, you'll find fuller details in our application information.

    All applicants must...

    • Commit to our ‘Promise to the Landscape’ and show desire to respect and help protect the landscape.
    • Operate in the Kent Downs AONB or within 5km or 3 miles from the North Downs Way National Trail.
    • Complete relevant awareness training e.g., Kent Downs and North Downs Way landscape awareness and ‘Welcoming Walkers and Cyclists’ training within 6 months of signing up. These will be available online.
    • Ensure their product is open and operating all year round or have the potential to do so.
    • Dedicate sufficient time and resources to developing the product, commit to 121s and contribute to marketing and promotions.

To find out more about the EXPERIENCE project for visitors and businesses visit our EXPERIENCE project page or for more information about the many benefits to businesses, organisations and individuals with a passion for nature then check out our Business Information page.

How can you get involved?

Our Countryside Experience Development Programme is open to all businesses that operate within the Kent Downs AONB, and/or within 3miles (or 5km) of the North Downs Way and meet the above requirements.

To find out more about our programme please register your interest on this contact form or contact Rebecca Rees at the Kent Downs AONB,

Apply Now!

If you're ready to apply then you can simply download the application form and information below, complete the form and landscape promise then return them to

Application Information
Application Form

Application Timings

18 January - Applications open
February - Q&A workshop
5 March - Deadline for Applications
12 March - Notification to successful applicants
31st March & 26th April - Experience Maker workshops
May/June - Experience Development 121's
September - Round Two Applications open

Complete the below form to register your interest 

We'd love to hear from you!

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Kent Downs Area of Outstanding Natural Beauty will use the information you provide on this form to be in touch with you and to provide updates on projects. Please check the box below to confirm you are happy to hear from us. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

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Want to know more about our latest consumer campaign?

We want visitors to respect, protect and enjoy our beautiful Kent countryside to find their space for the nature and the outdoors combined with a range of excited new experiences.

How is EXPERIENCE funded?
EXPERIENCE is a €23m project co-funded by the Interreg France (Channel) England Programme, which has committed €16m from the European Regional Development. Projects are funded in six areas across England and France: Norfolk, Kent, Cornwall, Pas-de-Calais, Compiègne and Brittany. Close collaboration across the six regional projects ensures insights and best practice are shared.

EXPERIENCE in Kent is match funded by:

Ashford Borough Council
Canterbury City Council
Dover District Council
Folkestone & Hythe District Council
Gravesham Borough Council
Kent County Council
Medway Council
Thanet District Council
Tunbridge Wells Borough Council
Swale Borough Council

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