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So Much More Than the View

England’s most iconic landscapes – a hidden economic powerhouse. ‘So much more than the view…’ 

Far from being sleepy backwaters, England’s finest landscapes contribute more than £20bn each year to our economy – similar to that of Birmingham, according to a new report. The publication ‘So much more than the view…’ from England’s Areas of Outstanding Natural Beauty (AONB) and National Parks, highlights the wide range of benefits these iconic areas provide to society. Covering a quarter of England, National Parks and AONBs are our most beautiful and cherished landscapes, with iconic archaeological and historical sites and valuable wildlife habitats. Yet they provide so much more to society than a beautiful view. More than two thirds of people in England live within half an hour’s travel of a National Park or Area of Outstanding Natural Beauty.

AONBs and National Parks welcome more than 260 million visitors who spend in excess of £6bn and support thousands of jobs and more than 85,000 businesses. Rightly regarded as a treasured national resource and internationally recognised for their special qualities, they provide a base for businesses that rely on a high quality environment; creative and sporting inspiration; homes for people and wildlife; food and drink; and life enhancing experiences for millions of visitors of all ages.